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In the 1960’s the internet wasn’t invented yet and only a few people had a black and white TV. Apart from advertising in newspapers and cinemas, companies had to come up with different ideas to get the attention of potential customers. In France, many companies ordered special re-bodied vehicles from coach builders to gain attention at events like the Tour de France and the 24 Heures du Mans. These vehicles drove along the circuit before the races began. Concerning the Tour de France, the tradition lives on even today, but unfortunately most vehicles are not purpose-built solely for advertising duty any more.