Rudskogen

Wonder-Forest Cadillac Gatebil Rudskogen 2014 | Drive-by Snapshots by Sebastian Motsch (2014)

A new WUNDER-BAUM® scent coming soon | #BecauseGatebil

Flag NorwayThe WUNDER-BAUM® was invented in 1952 and has been produced in huge quantities ever since. Under normal circumstances, the tree-shaped air-freshener is a lonely fellow. He prefers to lead a solitary life, enjoying the panoramic view from its natural habitat – the rear-view mirror.

However, some of the little trees are members of a secret organization. They gather once a year to hold their annual meeting, called WUNDER-FOREST®. In 2014, they attended the Gatebil festival in Rudskogen, Norway. If you looked closely, you might have noticed that the trees held small-group workshops in various vehicles around the track, dangling from the rear-view mirrors of various cars.

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Gatebil Rudskogen 2014 Volvo | Drive-by Snapshots by Sebastian Motsch (2014)

Volvo + cool = Voolvo?

Flag NorwayAfter showing you a selection of the cool Volvos found at Gatebil 2014 and featuring Christians’ 960 wagon, a question kept popping up: what exactly makes a Volvo cool? And if you managed to make it cool… do you have to call it a Voolvo? Let’s try to figure out the recipe for Volvo coolness!

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Gatebil Rudskogen 2014 Volvo | Drive-by Snapshots by Sebastian Motsch (2014)

Who said Volvos ain’t cool?

Flag NorwayIs a Volvo a cool car? By the common perception of most people… err… no. In all the countries I have previously lived in or traveled to, Volvos are not exactly considered to be cool rides. However, traveling to Norway for the first time (and to Gatebil Rudskogen nonetheless) changed a thing or two – forever. Being a lover of cars with straight lines and timeless design, I have always appreciated the styling of RWD Volvos. But did I consider them to be cool? Nope. However, seeing what can be achieved even without a major budget, did spark a new interest.

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Volvo 940 Estate Chrestian | Drive-by Snapshots by Sebastian Motsch (2014)

The law of attraction

Flag NorwayThe law of attraction says that you will get what you wish for.

If you go to a racetrack for the first time, you have to find your way around. Which, in this case, involves hiking through the Norwegian forest. After parking our rented A-Class and putting on some sunscreen, we made the trek around a brand new industrial building. But before even searching for the path leading to the famous Rudskogen Motorsenter race track, we got distracted by a bright red Volvo 940 with golden wheels. This is what it looked like at first sight:

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